BARRIQUE BISTRO & WINE BAR

Digital Media Strategy Project | August - December 2023

My work within the casebook can be found on these pages:

  • Situation Summary & Strategy (8-9)

  • Key Issues & Opportunities (11)

  • Digital Media KPIs (19)

  • Key Copy Points (22-23)

  • Website Design & User Experience (35-41)

  • Pinterest (61-67)

  • Landing Pages (89-91)

The following work is from JOURN 463, a digital media strategies course at UW Madison. Students are organized into agencies and given a client to produce a strategy for throughout the semester, resulting in a final casebook.